Tuesday, April 30, 2024

Design Terms 101: Everything You Need to Know as a Designer

design terms

You can tell if the resolution is too low as the image will appear blurry or pixelated. Whatever you call them, quick keys or shortcuts are one of the most important things for a designer to know! They refer to the certain keys on your keyboard that allow you to carry out specific functions in a single click, rather than a longer, more complicated process. A majority of shortcuts combine pressing the cmd ⌘ key on Mac or the ctrl key on Windows and a combination of one or two letters, numbers or symbols.

Car Design Terms That Sound Like Cocktail Names: "Tumblehome" - Core77.com

Car Design Terms That Sound Like Cocktail Names: "Tumblehome".

Posted: Mon, 25 May 2020 07:00:00 GMT [source]

Logotype

design terms

A technique that involves arranging different design elements at 90-degree angles and photographing from above. In photography, the elements being arranged are often the possessions of their subject—for instance, all the tools of a toolbox being neatly laid out. Can refer to either the actual physical feel of a design or the way a viewer imagines a design might feel.

Complementary Colors

The cap height refers specifically to letters with a flat top, such as H and I. Round letters like ‘O’ and pointed ones like ‘A” may rise above the cap height in their capital forms. The body copy refers to the paragraphs, sentences or other text that are the main content in any publication, whether print or digital.

Warm and cool colors

Using the Buffer design grid, a page can be divided into fifths, fourths, thirds and halves – and any combination of these. Each grid row must contain parts that add up to one whole. Opacity enables us to make an element of a design transparent.

Large, prominent type designed to catch the viewer’s eye. For example, movie titles on posters, newspaper headlines and article titles. The invisible line that the letters rest on and align with. The baseline determines where the x-line is and what’s a descender or ascender. A gradual shift from one color to another based on the color wheel. Wallpaper - A decorative material that is applied to walls to add pattern, texture and color to a space.

A monospaced font, (also known as a fixed-pitch, fixed-width, or non-proportional font) is a font whose letters and characters each occupies the same amount of horizontal space. The higher the saturation, the brighter or more vivid a color looks, and the more it will stand out. Lower saturation images or hues are often used for backgrounds. Grayscale – A monochrome color palette made up only of black, white and various (up to 256) shades of gray. Pixels – The small squares that make up a digital raster image. The word “pixel” is an abbreviation of “picture element”.

A deep understanding of the CMYK process can help graphic designers ensure the colors they use in their designs will appear as expected when printed. In typography, a typeface is a set of characters, letters, and symbols that share a consistent design style. Choosing an appropriate typeface is essential for creating a meaningful brand identity and ensuring that the text is legible. Within a typeface, you have various font styles, weights, and variations such as regular, bold, italic, and condensed. This enables you to create contrast and emphasis while maintaining a cohesive visual appearance.

In order to make a layout balance, some elements might need to have a certain scale. In this article, we put together a list of 65 design terms that can help you translate visual ideas into a verbal conversation. The design terminology is vast and can get complicated to explain, especially to other non-designers. So we hope this list helps you understand and provides an easy way to describe the must-know design vocabulary terms.

The two commonly used types of the gradient are linear and radial. Contrary to analogous, complementary colours are the ones that are positioned opposite to each other on the colour wheel. Using such colours can add more aesthetic appeal to your designs. Analogous are the neighbouring colours present on the colour wheel.

However, the main disadvantage of raster graphics is that they don’t scale well. If a raster image is enlarged too much, the individual pixels become visible, resulting in a pixelated and blurry image. Therefore, when working with raster images, graphic designers need to consider the final size of the image right from the start. In contrast to pixel-based raster images, vector graphics are based on mathematical equations and are made up of points, lines, and curves. The colors are mixed during the printing process, which can lead to a wider range of colors than if the colors were pre-mixed.

Choosing the right typeface for a project can help bring a design to life and make it more visually engaging. Triadic colors are a combination of three equally spaced colors on the color wheel. These combinations can create visually striking designs, providing good contrast while still looking harmonious. Texture can be created by adding patterns, lines, or other elements to the design rather than relying only on solid or flat colors. Textures can add depth and interest to designs and help draw the viewer’s eye in certain directions. For example, rough textures can be used to create a grungy look.

They tell us who the user is, why the user is interested in your product, and what his or her goals are. In agile software development, we call defined periods of time assigned to complete certain tasks “sprints.” Their length can vary but is usually around 1-3 weeks. A site map is a visual representation of a website’s pages and hierarchy. Scrum masters are experts in the framework who work in companies, running meetings and organizing sprints. A mental model represents what the user believes to be true about a product’s functionality.

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